The Next Evolution of Games

With the successes of “Pokémon Go” and “Beat Saber,” virtual and augmented reality games have proven their staying power—but what makes them successful, and what will convince more gamers to make the transition? While VR’s appeal is undeniable, skepticism remains due to hardware demands, limited game libraries, and its perception as a niche market. The latest data suggests that while VR engagement is rising, developers remain hesitant, citing concerns over market size. The Apple Vision Pro, despite its high-tech promise, has yet to significantly shift industry sentiment. Meanwhile, arcade gaming is experiencing a resurgence, driven by social and physical activity-based experiences—an indication that players crave interactive, shared gaming environments.

Balancing potential with current limitations, players continue to seek a truly massive multiplayer online (MMO) experience in virtual reality (VR)—a vision many associate with the concept of the Metaverse. Yet, no game has fully captured that elusive sense of scale and depth. To understand what could drive mass adoption, we look to perspectives from gamers, arcade experiences, immersive game rooms, streamers, and developers. Are players seeking social connectivity, compelling storylines, ease of adoption, or high-end aesthetics? The answer may determine the future of immersive gaming.

Join us on May 7, 2025 to learn more about immersive technology and gaming from those both in the gaming industry and players alike.