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** Hybrid Event

The Next Evolution of Marketing

April 3 @ 5:30 pm – 8:30 pm

The Next Evolution of Marketing - April 3, 2024

In April we will work with the Chicago Chapter of the American Marketing Association on a program discussing how marketing is applying spatial computing components into their strategies. Marketers can use augmented reality to bring products to life in interactive campaigns or virtual reality experiences transporting consumers into the heart of a brand’s story.

Retailers use augmented reality to enable customers to virtually try on products, from clothing and accessories to makeup. Brands create immersive 360-degree videos and images for social media and websites, offering viewers an interactive and engaging experience. Augmented reality is integrated into product packaging, turning static labels into interactive experiences. Car manufacturers and real estate agencies, among others, utilize virtual showrooms. Marketers incorporate elements of gamification using augmented reality to enhance customer engagement. Retailers even deploy AR navigation tools within their stores to assist customers in finding products efficiently.

Join us on the first Wednesday April 3, a conversation by professionals shaping the future of marketing through spatial computing. In a world where the virtual and real seamlessly intertwine, we’re here to guide you through the possibilities, whether you’re a tech enthusiast, marketing guru, or just curious about the next wave of innovation. Come be a part of The Next Evolution, where immersive technologies meet the marketing frontier, and the future is an open canvas waiting to be painted.


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Venue: 1871

Address: 222 West Merchandise Mart Plaza, Suite 1212, Chicago, IL 60654

Website: www.1871.com


Name: VRAR Chicago

Email: info@vrarchicago.com

Website: View Organizer Website